Adsense sweatshops

Via Nick Carr refers to an article by Lee Gomes in the WSJ about search engine ginning as a response to news events. I suppose we had it coming, but shouldn’t Google and others be able to counter this with pointer weighting?

The conclusion, of course, is that the Hawthorne effect is alive and well, even if the original never was . Or is this Heisenberg applied to the Internet?