Monthly Archives: February 2017

Key myths about analytics

My excellent colleagues Alessandra Luzzi and Chandler Johnson have pointed me to this video, a keynote speech from 2015 by Ken Rudin, head of analytics at Facebook:

This is a really good speech, and almost an advertisement for our course Analytics for Strategic Management, which starts in two days (and, well, sorry, it is full, but will be arranged again next year.)

In the talk (starting about 1:30 in), Ken breaks down four common myths surrounding Big Data:

  1. Big Data does not necessarily imply use of certain tools, in particular Hadoop. Hadoop can sift through mountains of data, but other tools, such as relational databases, are better at ad hoc analysis once you have structured the data and determined what of the data that is interesting and worth analyzing.
  2. Big Data does not always provide better answers. Big Data will give you more answers, but, as Rudin says, can give you “brilliant answers to questions that no one cares about.” He stated the best way to better answers to formulate better question, which requires hiring smart people with “business savvy” who will ask how to solve real business problems. Also, you need to place the data analysts out in the organization, so they understand how the business runs and what is important. He advocates an embedded model – centrally organized analysts sitting geographically with the people they are helping.
  3. Data Science is not all science. A lot of data science has an “art” to it, and you have to have a balance. Having a common language between business and analytics is important here – and Facebook sends its people to a two-week “Data Camp” to learn that. You ned to avoid the “hippo” problem – the highest paid person’s opinion – essentially, not enough science. The other side is the “groundhog” issue – based on the movie – where the main character tries to win the girl by gradual experimentation. Data is like sandpaper – it cannot create a good idea, but it can shape it after it has been created.
  4. The goal of analytics is not insights, but results. To that end, data scientists have to help making sure that people act on the analysis, not just inform them. “An actionable insight that nobody acts on has no value.”

To the students we’ll meet on Tuesday: This is not a bad way of gearing up for the course. To anyone else interested in analytics and Big Data: This video is recommended.

(And if you think, like I do, that his sounds like the discussion of what IT should be in an organization 20 years ago – well, fantastic, then we know what problems to expect and how to act on them.)

Hans Rosling in memoriam

Hans Rosling died from cancer this morning.

Not much to say, really. Or, maybe, so much to say. I met him in Oslo once, I had seen his video and suggested him for the annual “big” conference for movers and shakers in Oslo. He came and wowed everyone. Simple as that.

Here is another one (this one in Swedish) where he just shuts down a rather snooty and ill prepared newsshow host by saying, essentially, “this is not a matter of opinion, this is a matter of statistics and facts. I am right and you are wrong.”

What a man.

Teaching hacks: Getting rid of those long links

I find myself having to ask students to look up web pages and online materials in various forms all the time. Often, the links are quite long and not very intuitive. The way to fix that is to use a URL (Uniform Resource Locator, fancy name for web address) to turn, for instance



which is undeniably shorter and easier to write down fast. I can also make it into a QR code which can be scanned by the students from a PowerPoint slide and brought up on their smartphones.

There are a number of such URL shorteners –,, TinyURL, and so on. I use, but after a tip from Ragnvald Sannes I have installed it as an extension of my Chrome browser, which means that whenever I want to share a link to many people I go to the page in question, click on the URL shortener in the top line of the browser, and that’s that. (There probably are similar extensions available for your browser of choice, go search.)

Quite a little timesaver…

If you want to read more about URL shorteners, try the Wikipedia article (which also lists some of the technical issues that sometimes crop up, though not much in a teaching context.)