Practical business development

I have come to learn that there are no boring industries – one always finds something interesting in what at first may looks fairly mundane. And that is something I am trying to teach my students, as well.

Andrew Camarata is a young man who works for himself with excavators, bulldozers, gravel, stone, earthworks and so on. He lives and runs his business in the Hudson Valley just south of Albany, New York and in the winter he does, among a lot of other things, snow plowing.

In this video, he will tell you almost everything there is to know about how to plow snow commercially in rural United States and make money from it.

The interesting point about this video (and a lot of other videos he has made, he has a great following on Youtube) is that he provides a very thorough understanding of business design: In the video, he talks about acquiring and maintaining resources, understanding customers (some are easy, others difficult, you need to deal with both), administration and budgeting, ethics (when to plow, when not to), and risk reduction (add the most complicated jobs with the greatest risk of destroying equipment last in the job queue, to reduce the consequences of breakdowns).

For a business student, this is not a bad introduction to business, and Camarata is certainly a competent businessman. In fact, I see nothing here that is not applicable in any industry.

When it also comes in a pedagogically and visually excellent package, what’s not to like?

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