A trendy walk through Oslo…

This video was actually quite fun to make:


My part is done in the offices of Masterstudies Marketing Group, to illustrate my point that if a small nation like Norway (or, for that matter, Europe) wants to compete on the world market, recruiting should be based on who is the best person for the job, not who fits in with the reigning culture.

Masterstudies, incidentally, is located in Oslo, is doing very well indeed, and has about 35 employees who collectively speak more than 20 languages. Two of the employees are Norwegian….

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