Small firm, large firm, we are all equal now

Hal Varian has a good post on the democratization of data over at the Google blog – in short, that small firms now can access information and analysis (including consultants) much like large firms can.

My interpretation: Information access is now close to free. What you now need is understanding. That takes people, and if you can access the smart ones in person as well as their explicated output, you will do well.