Peter Cochrane has it right – our preceptions of security and risk are way off. The single most dangerous thing I am doing today is probably driving my daughter to school. The most dangerous part of an airplane trip is driving to the airport. And the biggest security threat to your infrastructure is the employee who inadvertently posts your marketing plan on a world-readable wiki or stores his password on a Post-It note under the keyboard.
Michael Pollan says something of the same in In defense of food – that low-fat diets cause you to eat processed food and trans-fats, which are unhealthy. Instead, you should eat fresh, varied and pleasing food.
In other words, use common sense, taste buds, and simple mathematics.
Trouble is, that approach is hard to productize and market…..