Toby Segaran Programming collective intelligence (full description here) looks really interesting (brief pause here while I go to Amazon to get it.)

Note that Tim O’Reilly writes about his product on the corporate blog himself, with obvious interest and knowledge. That’s CEO blogging the way it should be – and a role model for the publishers of the future, who otherwise will go the way of the music industry executive.

Changing that mindset, of course, would mean de-programming collective intelligence (or, perhaps, lack of it). The result remains to be seen….