The reluctant linker

Robert Scoble has a projectlet going to convince an SVP at UPS that blogging is important. Like this: shipping. OK, I’ll do it.
On the other hand, I must say I have always preferred UPS to Fedex for shipping – they have an extemely long term view of what creates value – I once had a conversation with an exec in UPS who referred to himself as a relative newcomer, since he only had 27 years in the company…..