Socialtext CEO Ross Mayfield has an excellent point in his reflections on Disney’s use of collaborative software – essentially, don’t start it as a separate piece of software, just do it. In this case by sneaking in Newsgator in people’s email programs and not telling them that they really are using RSS feeds.
I can feel an acronym coming: Keep It So Simple Users Participate Thinking Only They Have Emailed Many – or KISSUPTOTHEM™.
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