Social Network Analysis for Startups: Finding connections on the social web by Maksim Tsvetovat
My rating: 3 of 5 stars
Concise and well-written (like most O’Reilly stuff) book on basic social network analysis, complete with (Python, Unix-based) code and examples. You can ignore the code samples if you want to just read the book (I was able to replicate some of them using UCINet, a network analysis tool).
Liked it. Recommended.
Search Analytics for Your Site: Conversations with Your Customers by Louis Rosenfeld
My rating: 4 of 5 stars
Very straightforward and practically oriented – with lots of good examples. Search log analysis – seeing what customers are looking for and whether or not they find it – is as close to having a real, recorded and analyzable conversation with your customers as you can come, yet very few companies do it. Rosenfeld shows how to do it, and also how to find the low-hanging fruit and how to justify spending resources on it.
This is not rocket science – I was, quite frankly, astonished at how few companies do this. With more and more traffic coming from search engines, more and more users using search rather than hierarchical navigation, and the invisibility of dissatisfied customers (and the lost opportunities they represent) this should be high on any CIOs agenda.