Last week I got a parking ticket. I stopped outside BI Norwegian Business School where I work, to run in and deliver some papers and pick up some computer equipment. There is a spot outside the school where you can stop for 10 minutes for deliveries. When I came out, I had a ticket, the attendant was nowhere in sight – and I am pretty sure I had not been there for 10 minutes. But how to prove that?
Then it dawned on me – I have a Tesla Model S, a very innovative car – not just because it is electric, but because it is constantly connected to the Internet and sold more as a service than a product (actually, sold as a very tight, proprietary-architecture product, much like whatever Apple is selling). Given that there is a great app where I can see the where the car is and how fast it is going, I should be able to get the log from Tesla and prove that I parked the car outside BI less than 10 minutes before the ticket was issued…
Well, not so fast. I called Tesla Norway and asked to see the log, and was politely turned down – they cannot give me the data (actually, they will not hand it over unless there is a court order, according to company policy.) A few emails back and forth have revealed that the location and speed data seen by the app is not kept by the internal system. But you can still find out what kind of driving has been done – as Elon Musk himself did when refuting a New York Times journalist’s bad review by showing that the journalist had driven the car harder and in different places than claimed. I could, for instance, use the data to find out precisely when I parked the car, even though I can’t show the location.
And this is where it gets interesting (and where I stop caring about the parking ticket and start caring about principles): Norway has a Personal Data Protection Act, which dictates that if a company is saving data about you, they not only have to tell you what they save, but you also have a “right of inspection” (something I confirmed with a quick call to the Norwegian Data Protection Authority). Furthermore, I am vice chairman of Digitalt Personvern, an association working to repeal the EU data retention directive and know some of the best data privacy lawyers in Norway.
So I can probably set in motion a campaign to force Tesla Norway to give me access to my data, based on Norwegian law. Tesla’s policies may be American, but their Norwegian subsidiary has to obey Norwegian laws.
But I think I have a better idea: Why not, simply, ask Tesla to give me the data – not because I have a right to data generated by myself according to Norwegian law, but because it is a good business idea and also the Right Thing to do?
So, Elon Musk: Why not give us Tesla-owners direct access to our logs through the web site? We already have password-protected accounts there, storing documents and service information. I am sure some enterprising developer (come to think of it, I know a few myself, some with Teslas) will come up with some really cool and useful stuff to make use of the information, either as independent apps or via some sort of social media data pooling arrangement. While you are at it, how about an API?
Tesla has already shown that they understand business models and network externalities by doing such smart things as opening up their patent portfolio. The company is demonstrably nerdy – the stereo volume literally goes to 11. Now it is time to open up the data side – to make the car even more useful and personable.
PS: While I have your attention, could you please link the GPS to the pneumatic suspension, so I can set the car to automatically increase road clearance when I exit the highway onto the speed-bumpy road to my house? Being able to take snapshots with the reverse camera would be a nice hack as well, come to think of it. Thanks in advance! (And thanks for the Rdio, incidentally!)
Update a few hours later: Now on Boingboing!
Update Sept. 2: The parking company (Europark) dropped the ticket – didn’t give a reason, but probably not because I was parked too long but because I was making a delivery and could park there.