Peter G. Neumann is one of my heroes – a computer science and security expert with a sense of humor (his dry comments on the Risks Digest are legendary), inventive solutions to problems (he once built a keyboard with two pedals (for “alt” and “ctrl”) to deal with carpal tunnel syndrome) and far-reaching views on most things. He is currently profiled in New York Times, including the story of the RTM Worm, which I remember clearly, and where the RISKS Forum played a role in analyzing and stopping it.
I remember an email exchange with Peter in the mid-nineties, when I was writing a research report on knowledge management for CSC Research Services. Peter has been running the email list RISKS forever (I signed up for it sometime in 1985) and when asked about how to find people to do such a job in a corporate setting he replied:
The bottom line is that moderating a newsgroup wisely takes serious dedication to, familiarity with, and commitment to the subject matter and willingness to put oneself into an intrinsically sensitive position. It does not work well if someone is arbitrarily assigned to the task.
In other words – if you want social media to work in a company, let people loose and then support the leaders that emerge, rather than try to replicate the current organization in the new medium. Not a bad insight to have 15 years ago – before this social media thing started.