Goodbye Google Ads

I have decided to remove Google ads from this blog as well as my Norwegian blog, though my wife is keeping them on Lena’s Knits and Pieces. The reason is that the costs exceed the benefits – the income is not there, and the ads were getting on my nerves. It is a bit tiring to write something about universities and have the Google Ad section fill up with exhortations to get a degree by mail order. Likewise when I pan alternative health care and see my page providing links to holistic healing, homeopathy and other garbage.

I think this is a problem with generic blogs. My wife’s site is about quilting, and the ads she gets are focused and interesting to her. She often clicks on them herself to see what others are doing. For a less focused blog like mine the ads are either generic (blog services) or just irritating.

(Incidentally, when the great software and hardware magazine BYTE disappeared, it was for the same reason. BYTE had wide readership and excellent articles, but it was not focused to one particular audience (the way PC Magazine or MacWorld was) and hence had problems getting advertising.)

Being rounded is a problem in a focused world. Perhaps I should have 10 different blogs – or Google should start to qualify their ads, rather than allowing all kinds of crap to advertise.

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