French competitor to Google

The Economist has a story on how the French see Google as a case of English-language imperialism and want to combat this with a competing French language search site (sounds OK to me) which should be sorted not by popular demand, but by a team of properly authenticated (by Academie Francaise?) experts, lest something as vulgar as how popular a page is be used as a criterion.
If it wasn’t for the dateline of March 31, I would have thought this a very Economist April 1st joke…..