Assignment for Essec-Mannheim class

To:       Students Essec-Mannheim EMBA module
From:   Espen Andersen & Hermann Kopp
Date:    October 2012
Subj.:   Evaluation session, Friday October 5, 2012

Dear students,

For the evaluation, we will have each study group prepare a case analysis and present it to the class. Since listening to 7 groups on the same case would not be very productive, we have assigned two cases, Daksh and Glamox – groups 1, 3, 5, and 7 will present the Daksh case, 2, 4 and 6 Glamox.

Daksh case:

  • Daksh (A): 1999 Business Plan(Stanford case E-251A), Arippol/Wendell)
    Study questions:

    • From an investor’s perspective (and without the benefit of hindsight), in general, how attractive would you find the opportunity, what are its attractive and unattractive features? What do you think of the compnay’s 1999-2000 market entry plan?
    • Regarding making an investment, which would be the more important decision factor for you: The founding team (the “jockeys”), or the opportunity itself (the “horse”)?
    • How do you evaluate the growth and financial projections for Daksh contained in exhibit 11? Realistic? Conservative? Overstated?

Assignment for group 1, 3, 5 and 7: Prepare and give a 10-minute presentation (please limit the number of slides to no more than 5, the fewer the better), evaluating the Daksh business plan as if you were a financial consulting company advising a group of investors. What would your recommendation be to Daksh? To the investors?

Glamox case:

  • eBusiness from within: The organizational transformation of Glamox (NBS case, Andersen et al.)
    This case describes the reengineering of a small manufacturing company in Norway, and is useful in seeing how IT can be a vehicle of change. It also shows many of the difficult decisions that a CEO has to face in situations with hard competition and falling markets.This case will be prepared as a group. Here some questions you can think about to help you analyze the case by yourself:

    • What are the differences between the ”old” Glamox and the new?
    • How does the new technology change the role of the sales person?
    • How does the new technology change production?
    • Why isn’t the company making money after the e-Business project?
    • What did Christian Thommesen do wrong?
    • What should he do now?

Assignment for group 2, 4, and 6: Prepare and give a 10-minute presentation (please limit the number of slides to no more than 5, the fewer the better), evaluating the turnaround process as if you were a strategic consulting company advising the Board: What worked, what didn’t (and why), and what should Christian Thommesen do now?

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